Meet the Women of SexTech Who Are Revolutionising the Sex Toy Industry

Did you know that women spend more on sex toys than men?

Yet, when you set foot in a sex shop, you often shake your head at what you see. Bright coloured dildos, rabbit-shaped vibrators… It’s so clear those toys weren’t created with women in mind.

Cheer up, because the tide is turning. More women than ever are entering the sex industry as sexy toy designers, making it a lot more female-friendly. About time too!

I’m so excited about this new trend and you should be, too. It’s the start of a new sexual awakening for us women. After all, who knows about a vagina and how to maximise its pleasure more than a woman?

These women are on a mission to help you overcome your sexual barriers and bring your pleasure to such high heights you had no idea even existed!

That’s why these new toys are unlike anything you’ve seen before. Female designers are pushing the boundaries, playing with new materials and shapes that are designed to enhance your pleasure – even when you’re pregnant or dealing with menopause.

Interested? Thought so. Let’s take a look at who these new female sex toys designers are:


Entering a sex shop can literally change your life. That’s what happened to Ti-Chang, founder of Crave. When she went shopping for a sex toy in 2007, all she could find were rabbit-shaped dildos in garish colours. Not exactly the thing that set her pulse racing!

The industrial designer decided to create her own. Swapping bicycles and furniture for vibrators and plugs, she came up with new designs that completely broke away from tradition.

Duet, for example, has two fingers that surround the clitoris, stimulating at it an ever-faster speed. Wink, instead, is a small wand for pin-point clitoral stimulation, focusing its vibrations where you want them the most. Mind-blowing orgasm guaranteed!


Alex Fine and Janet Lieberman have one thing in common: they both love sex and aren’t afraid to say it! It was only natural for them to join forces and set up Dame, a sex toy company that revolutionized the industry.

Knowing that most women only ever experience external orgasms, the duo decided from the get go to focus on clitoral stimulation. They also wanted to make their toys easy to use.

Their first creation is Eva. Shaped like a butterfly, it’s the first vibrator that doesn’t need to be held. Once in, it stays in. Perfect for some doggy style fun.


Not all female designers want to start their own company. Some simply design toys for others. Tenga, the traditional sex toys brand known for its male masturbatory sleeves, has added a line of sex toys for women and, you’ve guessed it, they’re designed by women.

True to their Japanese roots, all the Iroha toys have a modern and minimalistic design that looks elegant and refined. Take Sakura, for instance. It has an oval shape with an indented tip to pinch the clitoris and maximise sexual pleasure. Pure white and curved, Yuki, has instead a semi-insertable tip for incredible orgasms.

Like all the Iroha toys, they’re coated with a soft and supple material to gently massage your most intimate areas. If you’re very sensitive, this is the first brand you should check out.


Line Iren Andersen always knew she wanted to design sex toys. Her Master’s degree project was a sex toy set for couples! After graduation, she teamed up with her friend Karianne Ronning to found Laid, the first sex toys company in Norway.

These toys have a Paleo vibe about them. They’re are made out of stone, sculpted by hand and completely eco-friendly. With simple names like D1 Stone and D2 Stone, these toys are heavier than traditional ones, but that’s a wonderful thing – their weight on your g-spot or clit really intensifies your orgasms.

Persian Palm

Who says that a sex toy should only please the body? Eva and Luana, the Italian founders of Persian Palm, believe it should satisfy all the senses, eyes included. Their toys are unique art pieces, hand-painted and decorated with Renaissance-inspired designs. In case you’re wondering, they can be personalised, too.

The other unique thing about them? They’re all made of ceramic, a material that’s smoothly glides in and out of your vagina (no need to use that much lube with these, ladies!) and is hard enough to last the test of time.

I love the Eva, a curved-shaped dildo that can be used for vaginal and anal stimulation. Its curvy shaped, reminiscent of the beautiful Tuscan hills, hit all the right spots. The Pia, instead, is an anal plug with a tapered shape. It’s pretty big so I wouldn’t recommend it to an anal newbie. But for pro anal play lovers, it’s an absolute must.

I can’t wait for more and more women to join these pioneers and design their own sex toys for the benefit of us all. One thing’s for sure. It’s gonna be a mind-blowing 2017!